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Marketing set up for the target group vs. Marketing without settings


Marketing that is made for everyone (massive marketing) and not for the target group is used in traditional marketing, while the marketing set for the target group was set up with digital marketing. A marketing campaign that targets the target audience is cheaper and more effective to achieve the goal – to sell a product or service.

The marketing strategy is a very important segment for anyone starting a new company. You should know that over the years, many companies have switched from mass marketing to a target group.

Depending on your product and business model, you can use one of the two strategies mentioned. However, you should know that marketing is more effective for you when you approach your customers. For this reason, some of the best known companies use this strategy.

How can you choose the right consumer group for your company?

Segmentation is one of the most important processes in a marketing targeting campaign because it allows you to reach consumers who are really interested in your product.

Namely, before starting a marketing campaignIt is necessary to conduct market research in order to get an idea of ​​the ideal customer.

Some elements that may help you get an idea of ​​your ideal customer are:

  • Customer age (from to)
  • Gender (both or only one)
  • Degree
  • marital status
  • Annual income
  • religion
  • Location
  • Income class
  • occupation
  • Ethnic origin
  • Or anything else you need to know about your product or service

What else is target group-oriented marketing good for?

Every company that is still in its infancy faces the problem of presenting its products or services to the right audience. The problem is that most don't have enough financial resources to invest in marketing to reach a wide audience.

However, today you do not need large financial resources to reach the target group. Digital marketing gives you the opportunity to Advertising through content (native ad) that you can work on a budget that is accessible to everyone.

When starting a business, it is always better to narrow your focus, as this will not only help you save money, but will also help you build a better reputation as a business and plan an effective strategy to reach your target audience. In this way, your company becomes more efficient and profitable, you build a loyal customer base and build a long-term business.

Mass marketing versus targeted marketing

Mass marketing, as the name suggests, tries to reach as many people as possible. Mass marketing focuses on numbers, while targeted marketing tries to reach a segmented or specific audience.

Mass marketing at a glance

The easiest way to explain this type of marketing is to throw a net in the river to catch as many fish as possible. This means that you need a bigger net, a bigger boat and lots of hands to help you. Since this type of marketing is open to everyone, you will catch a variety of large and small “fish” of different types.

Marketing channels in non-target marketing are usually of the traditional type, such as radio, television, magazines and newspapers. This strategy focuses on low costs to generate high sales.

Advantages and disadvantages of mass marketing


  • It reaches a wide audience
  • Maximum exposure to the product / service


  • It is not economically viable – it is expensive
  • It is difficult to measure its effectiveness
  • The profit margin is usually low
  • It takes a lot of staff to do it

Target group-oriented marketing

In contrast to mass marketing, where you only place an ad with a broad audience, targeted marketing focuses on certain consumer criteria, i.e. H. To a refined and segmented target group.

With this type of marketing, the market is divided into segments or demographic data. You show and sell your products or services to a smaller audience, but to someone who is interested in them.

Developing targeted marketing takes time, but it is easier to measure success than mass marketing.

Advantages and disadvantages of marketing tailored to the target group


  • Targeted marketing is cheaper and cheaper
  • It offers a large profit margin
  • It offers a better chance of overtaking the competition
  • With its help, it is easy to win loyal customers, as this marketing is tailored to their needs


  • It often takes some time for the results to appear, mainly due to the tests that need to be done
  • Determining the target market requires a lot of planning and strategy

Every brand on the market is looking for the most efficient way to reach a wide audience. The best approach to consider is targeted marketing because you have the flexibility to reach an audience that might be interested in your products or services.

In contrast to mass marketing, which is mainly based on traditional presentation tools (television, radio, print media …), targeted marketing uses the power of technology and the internet to reach a wide range of target groups.

Using the internet means that some of the basic things brands need for this marketing technique must be a website, social media accounts, Google ads, etc. Before you even think about the results you can get with these tools, brands need to make sure your online presentations are visible at all times. For this they need high quality hosting.

In order to run good marketing campaigns, brands need to create a dynamic website. Therefore, there is a great chance that the MySQL database is required. The combination of MySQL database and MySQL servers that support this is a winning combination. Do a little research and choose an option that best suits your needs. Support options for MySQL hosts and other functions (availability, response …) help you develop successful projects.

All in all, MySQL is one of the most widely used relational database management systems and is relatively easy to use. However, so that your website works quickly and smoothly, the servers must not be left behind.

Target group-oriented marketing saves time and money during a marketing campaign. However, it requires a lot of research and strategies to identify the right segments for your target audience.

Why should you focus on target group oriented marketing?

1) High conversion rate:: One of the reasons why you should use this type of marketing is that it brings a high conversion rate compared to mass marketing.

2) The metric is clear: Targeted marketing can easily be measured by the results it delivers.

3) They give the audience what they want: It only offers your products and services to those who may be interested in your offer.



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